If you own a business, it’s important to learn and understand the factors that will affect your SEO in 2018. The rules are constantly changing and can impact your website’s search engine ranking on Google. If you want to end up on the top of Google’s search results, consider these rules.

Quality content

Don’t underestimate the importance of good content writing. In order be on the top of Google’s search results, you must write original and engaging content that is free from grammar and spelling mistakes.

Authority profile

Your website’s authority profile will also affect your SEO in 2018. It’s important to include links from reputable websites throughout your content. For example, if you write an article that includes a statistic, that statistic should come from a reliable source. It’s also vital to include links from at least a few different sources.

Domain age

The older your website is, the more authority it will have with Google. A new site will have a more difficult time ranking high on Google’s search results than a website with an indexed age.

Quality is better than quantity

The quality of your website will always be better than the quantity. For example, instead of trying to push out content every day, focus on writing high-quality content that will interest your readers.

Personal branding

If you have a well-established personal brand, you will have an easier time driving traffic to your website and boosting engagement among your visitors.

User experience optimization

Online users these days demand websites with super fast loading times and mobile optimizations. If you want to be on top of Google’s search engine rankings, it’s wise to improve your website’s UX.

Catchy headlines

It’s likely that there are other websites and blog owners who are writing about the same topics you are. One way to stand out is to come up with catchy headlines that entice users to read your website’s content.

Keyword density

Gone are the days when Google allowed websites to get away with keyword stuffing. If you want to have a good reputation with Google, don’t overuse keywords. Each keyword shouldn’t take up more than 2% to 3% of an article. Always focus more on delivering exceptional written content that will delight and help your users than counting keyword occurrences. Use synonyms and related terms where it makes sense!

Consistent Content

Frequent content will also affect your SEO in 2018. While you don’t want to bombard your readers with duplicate or uninteresting content every day, you do want to write new content at least every week to remain relevant.

Voice search

Many online users are utilizing voice search to find content. To optimize your website for voice search, use long-tail keywords and use schema to provide context.

Accelerated mobile pages

With the rise in users visiting websites through their mobile devices, it’s wise to implement accelerated mobile pages (AMPs). Switching over to AMPs can make your website load instantly on mobile devices while using fewer data.

Long-tail keywords

Because Google is adding more advertising listings, it’s important to use more long-tail keywords throughout your content.

Link building

Getting external web pages to link to your site continues to be a popular SEO trend and can affect your SEO in 2018. If these links come from authoritative websites, it can boost your website’s reputation.

Social media search

Many online users are searching for content on social media channels, like Twitter and Facebook. Some of these search results are even integrated into Google’s search results.

Link traffic

If you include links on your website from pages with regular search and social activity, it can improve your site’s standing on Google.

Video content

Video content is getting bigger and bigger every year because it tends to create more engagement. If you include videos on your website, you can show some personality and that you are a real person.

Short-form content

Many business owners are pulling away from long-form content and focusing on shorter articles. Online users don’t want to read long content on the web and can focus better with shorter articles.

Visual content

To increase engagement, include visuals with your content, such as graphics, charts, and infographics and don’t forget the alt text so if can be read by algorithms.

Include HTTPs

Websites that include HTTPs in their address are viewed as more secure. If you add HTTPs to your website address, you can improve your search engine rankings.

Tip #20: Don’t ignore what will affect your SEO in 2018

We all know the SEO practices of blogging but often neglect to educate ourselves on new features that impact our ranking. Keeping abreast of the rules that will affect your SEO next year (and throughout) is the best way to stay ahead of the pack.

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