You may use voice command functions on your phone and laptop every day, but have you stopped to think if your own website is optimized for this utilization?
As a professional in a digital marketing world, you crave to keep up with every new technology trend, especially those that can benefit your clients. Many predict 2020 is going to be the year of voice search. In fact, experts predict 50 percent of all searches will be voice searches by the new decade. The time is now to make sure your website is equipped for this industry shakeup.
Here are 5 ways you can stay ahead of the curve and optimize your site for voice search:
Create an FAQ Page
If you’re up to date on your technical SEO tips, you know that text searches are based upon specific keywords. Everything changes with voice search.
Speech generally unravels naturally with complete phrases. Rather than searching for “best San Diego fish tacos,” it's likely you would say, “What restaurant has the best fish tacos in San Diego?”.
That said, you want to answer your readers’ most common industry questions. For example, Nintendo Switch’s FAQ page includes: “How do I purchase a membership for Nintendo Switch Online” and “Which games require a Nintendo Switch Online membership to access online play?”.
Don't these questions sound like something you would ask Siri? Instead of searching for keywords through Ahrefs or SEMrush, we recommend using language that is more linguistic in nature.
We're sure you've seen them before, but for good measure:
A featured snippet is a summary of an answer to a user’s question displayed on top of Google search results. Extracted from a webpage, it includes the page’s title and URL. These are the results read aloud in response to voice searches. Therefore, if you want to rank in voice search results, you need to provide quality data for Google to display.
In order to do this, you need to identify long-tail keywords or key phrases that possess the aforementioned conversational language of voice searches. Content written in a Q&A style further optimizes your website’s featured snippets probability. This further emphasizes the idea of aiming to solve your audience's problems with your content—smart move, Google.
Many people who use voice search are on the go, and the vast majority of voice searches are made from a mobile device. With this in mind, think past just written content, and make sure that the website's design is mobile-friendly.
This is a very in-depth and important practice in SEO, but for TL;DR purposes, here are just a few important factors to keep in mind:
- First, you want to make sure your page speed is as fast as possible. Turns out the speed your page takes to load has a direct correlation with whether your page appears in voice search results or not.
- Second, you want a responsive web design. Most WordPress themes are inherently responsive by design. When in doubt, however, you can use Google’s Mobile-Friendly Test Tool.
- Finally, you want to adapt your content for mobile readers with short sentences, small paragraphs, subheadings, and white space. An easy way to test this is to send your friends and family the link to your site, and see if they like the design on all their different mobile devices.
This one is a bit more on the technical side of things, so put on your SEO hat for just a second.
Structured data is information added to code—specifically HTML markup—which is used by search engines to understand your website’s content. In order to help search engines crawl and read your content better, it is important that structured data is implemented in a strategic way. This is achieved by adding schema markup—essentially metadata—to the address on your website.
Schema.org is a great resource when you can find a set of schemas that allow SEO experts to markup websites easily. Keep in mind that visitors do not see any of this, but it allows search engines to organize and classify your content more appropriately.
Optimize for Local Search Results
A high percentage of voice searches are location-based because many people use their phone’s voice search function to obtain information about local businesses they want to visit.
Optimizing your site and content for these local search results makes the business you are marketing more likely to populate in their respective search queries.
The best starting point is claiming your business listing through Google My Business! Additionally, include content on your site that answers location-based questions.
Be Ready for 2020 with Complete Voice Optimization for Your Website
Voice search is only expected to become bigger with the dawn of the new decade. Get ahead of the curve by optimizing your website for mobile and desktop voice searches. Looking for assistance?
Contact CNG Digital Marketing for expert consultation on voice optimization and all the digital trends you need to know about to compete in today’s market.