People are spending more time than ever on social media. As a result, social media can be an excellent opportunity to expand your customer base and spread the word about your company. With so many different platforms from Facebook to Instagram to Twitter and everything in between, it can be hard to know where you should put in an effort and how should you do it. This short guide is going to explain the pros and cons of social media so you can see if it is the right idea for your business.
1. Your Reputation is on the Line
When it comes to the pros and cons of social media, there’s no area more complicated than this. Social media can make or break your company so you have to be extremely careful. Even if you have executed a successful campaign for the year, one bad Tweet or misinterpreted joke can completely derail your company.
The most important thing to remember is that you cannot get sloppy and that above all, you show courtesy to your customers and followers. Even if your content doesn’t go viral, there will be nothing to fault you for.
This is another of those pros and cons of social media. With it, you can engage with your customers like never before and have countless opportunities to bring them to your business or convince them to buy your good/service. But responsiveness is essential and this can be time-consuming. You need someone to respond to all the comments and to get your postings out to a bigger audience. With social media, you have an opportunity to be a part of the broader discussion, and staying active in it is the most important part. It's for these reasons that businesses should seriously consider social media engagement.
3. Pro- More Brand Awareness
This is one of the greatest pros of social media. It’s truly an opportunity for you to grow your brand. With social media, you are no longer just a business, but a story and people respond to this well. There are multiple ways to increase brand awareness using social media. People love stories and even if you sell something that people don’t traditionally think of as fun such accounting services or paperclips, if you have a compelling story then people will be drawn to your company and trust you more. It’s also a great way to build partnerships across your industry and even different fields.
4. Con- It’s a Full-Time Job
Okay, that might be a bit of an exaggeration, but it certainly requires a time commitment. When it comes to the pros and cons of social media, time concerns are normally what create an obstacle for small business owners. The top platforms in the world like HuffPost post multiple things an hour. You don’t have to do that much, but most experts agree that you want something out there at least one to three times per week.
This keeps you active in people’s minds so they are more likely to engage with your posts and even share them with their friends. If you cannot commit this amount of time each week, then any effort you make online is likely to just be waste of your time and resources.
5. Pro- You Can Learn About Your Customers
All businesses strive to understand their customers. But what you might not realize is that although you have a target audience for your good or service, it might be much different than you realize.
With social media, you can see exactly who is responding your content so you not only target the right customers but also understand where your own businesses are doing well and where you might have some room for improvement. The best way to do this is to experiment with marketing ideas for small businesses and see which ones your audience responds well to.
Understanding the Pros and Cons of Social Media
Honestly, social media is a must for any business out there today. It is the best way to increase your audience size and encourage more people to use your good and service. That said coming up with creative marketing ideas is no easy task.
You need to be able to create unique content frequently, all while keeping up with your normal business activities. This is why more people than ever are turning to digital marketing agencies for a little expert help. With a digital marketing agency, you get the professional help you need to boost your company’s brand while leaving you the time to focus on your core business. In today’s digital age, there’s no better way to ensure your company’s success!