In today’s digital landscape, there are so many acronyms out the from B2B to SEO and even PPC that it’s enough to make anyone’s head spin. With so many different strategies out there, it can be hard to efficiently stick to a few and get the most bang for your buck out your marketing business. These days as the online marketplace grows more competitive, more business are turning to PPC or pay-per-click advertising as an effective way of promoting their business and improving their conversion rates. We are going to give you the top forms a digital marketing agency can help expand your business so you can get the best PPC management for your company’s growth.
1) You Don’t Have the Time and Know how to Run a Campaign
Managing a PPC campaign is challenging. Most people think they can open a Google Adwords account, drop a little cash and sales pour in. Google and other search engines are like a double-edged sword. They are massive, so you have the potential to reach a vast audience, but likewise, they are so large that you may not be reaching the right people.
With PPC management, you bid on each keyword that is relevant to your business. Besides knowing which keywords are appropriate for your campaign, the additional problem you might have is not knowing how much to bid for each one.
Depending on how popular a particular keyword will determine how much it costs for each click. The best keywords are worth investing in, but deciding which one will best represent your business is no easy task.
3) Optimize Your Ad Content
Even if you have designed a stunning website packed with great content that doesn’t necessarily mean you can create an effective ad. The whole purpose of good platform content is keeping people on your site long enough to make a sale while the advertisement generates the leads.
We all have scrolled past countless ads, so it's determining how to word them adequately enough to get someone to click on them and check out your site.
4) Analyze, Optimize, Tweak
Marketing doesn’t work as it did fifty years ago where you spend a month or two launching a TV spot or newspaper print. Instead, you can see in real-time how well your ad is doing and use these metrics to redefine it as it is running. This means that if an ad is doing particularly well in a particular region or demographic, you can more specifically target that group and get better use of your campaign budget.
To do this, you have to be able to understand your analytics, and this isn’t as easy as seeing a few stats. A Google Analytics guide can help you get started, but you need an expert to help your process the results and turn them into something useable.
5) Make Your Negative Keyword List Fit Your Audience Better
Hopefully, by now, you know that you have two different types of keywords. You have the right, old-fashioned regular keywords, and negative keywords. Negative keywords lists are those that are irrelevant to your ad campaign and essentially taking up dead space.
They drive up your costs while rarely leading to successful conversion. Getting the most out of your marketing is all about the right targeting. You want to see which keywords work and which don’t so you can filter your ads, so they appear in front of the right people.
Bonus: Making Sure You are All Clear for Landing
Getting PPC management right the first time is impressive, but it doesn't matter if the landing page isn’t any good. Your landing page is where people arrive after clicking on your ad. Their interest has been peaked so now it is time to have the right content to keep them on the page.
You need to have an actively designed landing page otherwise you will be penalized and have your ads appear lower while driving up your cost-per-clicks. The right landing page is about striking a balance between good content and the right CTA’s so you can quickly make a conversion and the best way to get this is by consulting a professional.
PPC is the Way to Go
There is no one size fits all approach to having to create some online marketing strategies. In a perfect world, you would have a proper focus on both SEO and PPC management to find the equilibrium between bringing people onto your site and keeping them there. That’s why there’s no better approach than by consulting with a digital marketing expert for the best PPC management and other strategies to truly see your business thrive.