If you’re an SEO company struggling to rank your pages on and are looking for some practical and useful SEO tips Google will appreciate, the article below outlines a few fresh, actionable tactics that can help boost your ranking on the world’s top search engine.
Just how valuable is ranking?
Borrowed from Smart Insights
The image above shows that people are far more likely to click pages that rank high, which is to say, that the higher your page ranks, the more likely people will see it. Besides, you’ve already spent so much time and effort on your content, what a waste it would be if no one sees it.
These tips will be all about the two essential components of any successful SEO campaign, backlinks and keywords. These two are the bread and butter of SEO—any SEO will tell you this.
Though Google hasn’t accurately revealed its algorithms, it’s pretty much an open secret that backlinks are one of the top, if not the top, factors when it comes to ranking BUT it’s also one that you have the least control over.
What are backlinks?
A backlink put simply, is “a link one website gets from another website,” in layman’s terms, a reference or an upvote. When someone links back to your site, it means they found your content good enough to point others to it.
Does that mean you have no control over it? Not at all.
You can and should grease your backlink wheels. Here are some ways you can do just that:
Broken Link Building
It happens to everyone: You’re browsing a site or a blog, and you see a link that catches your eye. You click it, and BOOM. What do you see? A 404 page.
It’s either the webmaster missed the dead link or chose to ignore it.
Now that you have a link to a nonexistent page up for grabs, why don’t you take it?
This is the basis of broken link building: scanning quality web pages for links that no longer exist, and politely asking the webmaster to link it to a resource of your own instead.
If you don’t already have an excellent resource handy for that particular link, you need to recreate that content. This is an excellent strategy for getting quality backlinks because you’re not only helping yourself but helping a webmaster clean up his/her link portfolio. Think of it as building goodwill.
Plus, if they were blown away by your content, there’s a good chance they’ll link to you again in the future.
Making Linkable Content
This falls back into the first SEO tip Google wants out of websites: making relevant, high-quality content will get you links. But what kind of content should you be focusing on making?
Highly linkable content, of course.
For example, statistics and case studies. Blogs almost always link to sources when they cite data. It’s natural for people to back their claims with hard facts, so having those facts ready is a great way to get people to link to you.
If you don’t have any original studies or relevant data at the moment, you can create handy charts or infographics from existing data— make sure to cite your sources.
Studies show that visual content is 40x more likely to get shared on social media, and below is an infographic to prove it. (See what we did there?)
Those are only two of the many possible strategies, but the idea is the same: produce unique and appealing content, and you’ll start seeing more and more people linking back to it.
Equally foundational in an SEO campaign are keywords. Unlike backlinks, they’re a lot easier to work with because they are entirely within your control.
Here are some SEO tips Google will look at when it comes to your campaign’s keywords.
Identifying Search Intent
One thing you want to look out for in your keyword research is search intent.
Trying to optimize for, say, “cilantro,” even though it may have a ton of searches, is an uphill battle with a likely poor click-through rate. The thing is, people, searching “cilantro” is likely just trying to find out what it is, and are unlikely to click on anything but the first couple results.
Now, if you decide to go for the keyword “how to grow cilantro indoors,” you have a much clearer idea what the search intent is, plus you won’t have to waste time on customers who aren’t looking for you anyway.
Search intent should be a factor in your keyword research. Not only will paying attention to it help you build a solid keyword campaign, but you’ll also give your customers what want. More often than not, you’ll reap the rewards in CTR and engagement.
Researching keyword modifiers
This SEO tip is similar to watching out for search intent detailed above.
People are savvy when it comes to implementing the SEO tips Google notices. They use things like search modifiers and keyword intent to narrow down their searches because they know what they’re looking for and how to look for it.
So make their lives easier. Adding keyword modifiers to your title, like “best,” “top” or the current year makes people more likely to click your page because it makes it apparent that it’s relevant to what they’re searching, thus increasing your CTR and encouraging Google to look favorably on your rankings. Here are some proven trigger words to boost CTR.
Search intent keywords are keyword modifiers, as are geographic locations (“in New York,” for example). Doing a right amount of research in what modifiers your pages rank in and shooting for those is a sure-fire way to success.
These are only just a few SEO tips Google considers when ranking pages. The SEO marketing game is continually evolving, and it pays to be on top of it at all times so that you can change with it and not left for dead.
With this article, we hope you’ve gained some valuable, actionable insight into how to run your campaign.
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