Remember the old days of the Yellow pages? That big book was invaluable and included the listings for all the local company businesses.
Since the advent of the Internet, all of this has moved online, and there are few sites more popular than Yelp. Not only does it provide listing information, but does a whole lot more than the old big yellow book can do.
Yelp also includes pictures, map locations, and user reviews so your potential customers can evaluate your business more thoroughly. This provides an opportunity for you to stand out. By optimizing for Yelp, you will also decrease page abandonment!
As a small business, Yelp can be an invaluable tool, so you want to be sure you are listed and have an advertisement. From here, optimizing your company’s website for Yelp advertising is determined by how well you follow these tips.
Analyze Your Industry on Yelp
Most of us associate Yelp with restaurants. While they tend to be the most popular Yelp listings, other industries can definitely benefit from having a Yelp business page. Yelp streams across the board, from computer repair to dance lessons and so much more.
Check for your industry and gauge how popular it is for your area to determine how you can optimize your company’s website for Yelp. Make sure to check out these Yelp facts business owners should know.
Respond Quickly to Requests and Reviews
To look good on the platform, it is all about response time. It is essential to respond to quotes and reviews as quickly as possible to optimize your company’s website for Yelp. A good rule of thumb is to get back within 24 hours or less.
Now, this may be tricky if someone sends a message at 3 am, but for the most part, as long as you and a couple of team members are assigned to it, you should be able to cover nearly 24 hours a day.
It also never hurts to ask your favorite customers to write reviews. Reviews on Yelp can provide the positive word-of-mouth you need to get customers in the door. If you do happen to get a negative review, respond apologetically and provide a solution. This shows you care.
Include High Quality Images
Images are what truly separates Yelp from the blocky old phone book. They let users directly see what your business and its services. This is your chance to look good!
Make sure you include clear images and text describing what the image is. Likewise, encourage your reviewers to submit their pictures along with descriptions as well.
Make the Most of Your Keywords
Yelp allows to choose many keywords to associate with your business. These keywords help people find your business on Yelp's search function.
Do some keyword research relating to your products and services. This will help with your search ranking, so you climb over your competitors.
Advertise At The Right Time of Day
This way, your ad will show up in search results when people are most likely to look up you up on search engines.
You will then have a more significant chance of grasping a broader audience who may similarly be interested in whatever your company offers.
Experiment And Analyze the Results
Yelp advertising is ideally suited for small to medium businesses. As such, you are likely on a limited budget for how much you can advertise.
For this reason, before you commit to a serious campaign, you should experiment a little with keywords, target audience, location and so on. These will help you optimize your website for Yelp to get the right campaign for the best conversion results.
You can also test different special offers, like deals and gift certificates, to see what attracts the most attention and conversions.
Help Your Business Rank Higher and Grow
By optimizing your company’s website for Yelp, you target the right audience and create the ideal campaign. Your business information will be easily visible to potential customers seeking your products and services.
You will not only see your customer base grow but also naturally increase your word-of-mouth advertising!