Mobile digital marketing is by and large overtaking other forms of marketing. You might be aware of this trend, or you might not, but if you are, you may also be wondering why that is.
If mobile digital marketing is the future, what does that mean for other avenues of sales and marketing? What does that mean for sellers and consumers alike? The short answer is personalization, and a hands on(and off) approach.
Doesn’t make sense? Read on.
Mobile Digital Marketing and You:
Mobile digital marketing exists at all because mobile devices exist. Such devices serve as a convenience for people everywhere, and as technology continues to advance, we are able to regulate more and more conveniences to our mobile devices. However, this movement into personal convenience generated another, perhaps unforeseen variable- preference.
Before mobile devices, there simply was not enough to bother with extensive personalization of technology, but now that everyone basically carries a computer in their pocket, the need to fine tune that computer to an individual’s specific needs becomes paramount. As a result, we have a myriad of various models to choose from, and apps to outfit those models. Where does the marketing come in? Well, if you want to appeal to customers, you must appeal to their tastes- and not just in terms of the style of their mobile device.
Mobile Digital Marketing- Getting Hands on:
Now, appealing to a target audience of consumers is basically advertising 101- find out who wants to buy the product or service, and how to entice them to do so.
The game has only changed a little with the advent of mobile devices, because now instead of taking place in magazines or on TV, this war for the consumer is taking place on their mobile device (Re: convenience). It’s important to find a way to reach that consumer, and the best avenue is through the item they carry with them at all times.
Mobile Digital Marketing- Hands off!
However, it’s impossible to access every single mobile device and wrangle each consumer individually; sheer numbers alone make that impossible. What is possible, though, is the placement of multiple, varied offers within easy reach of the consumer.
Content, videos, pictures, advertising is already widely used but often ill targeted and - worst of all - unresponsive. What works on a desktop has to work on a palm-sized phone. And rather than spend unnecessary efforts on crafting different campaigns through different tools, do your business a favor: get it right in one swoop.
This is mobile digital marketing in a nutshell, and it is a process that will continue to expand as more people acquire mobile devices, until a better method of reaching the masses appears. Fast, Convenient, Easy to use- the hallmark of mobile usage. Marketing should follow suit.