Business Tactics: The Importance of a Press Release for a Local Business

Why does my Business Need a Press Release

There are many reasons why businesses need to understand the importance of a press release. Press-releases have long been a corporate mainstay. They have been used for decades to reveal company news, describe new products or simply spread the word about a particular company. In the last ten years, with the rise of social media and digital marketing, the press release has been revitalized and is an excellent tool that can be used to increase your company’s profile without killing your marketing budget. Here are just a few of the reasons why you cannot underestimate the importance of a press release.


1) Increased Visibility

If you are a small or medium business owner, expanding visibility is essential. It is how you grow your company to increase its sales potential. Digital marketing works very well, but a press release works on a different front.

It helps you to establish trust on different platforms. It does this by prompting journalist and other media to cover your business as a story. It doesn’t matter what you make or sell because if the story is there, you can get this solid exposure to your business.


2) Make the Right Announcements

As effective as social media marketing and email marketing can be, it doesn’t give you much space to really describe what it is that you are doing. This is where businesses need to value the importance of a press release. A press release gives you the space to detail (not too much of course) what is that you are trying to do. After you utilize a press release distribution service, the news will be available on search engines, social media, and websites allowing you to greatly expand your audience.

In addition, it allows you to build credibility as an industry expert. Press releases give you the space to use some of the industry-specific jargon that demonstrates to not only your audience but your competitors as well that you are ready to provide the excellent service that customers are looking for.


3) Improve SEO

One of the trickiest strategies of SEO is how to utilize backlinks. Backlinks are inbound links from other sites back to yours. By getting your company linked to a site with heavy traffic, it has a two-pronged effect. First, a backlink strategy can increase the organic audience of individuals who are exposed to your website. Second, search engines like Google see this relationship and this improves your page rank as you associated now with a high authority site.

The key thing is that you optimize your press release for SEO just as you would any other of your online content. Make sure you have the right keywords and tags so that people looking for your type of business can find you easily.


The Right Attention, Right Now

With so many different types of marketing options out there, it can be easy to get overwhelmed. This is why it is essential to develop a comprehensive strategy that takes into account the importance of a press release. Once you get it crafted correctly and on the right channels, it will the final piece of the puzzle to make everything come together so that you can have the traffic to your website that you need to get the results you want!

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