Getting a Free SEO Report
Getting your SEO just right can be tricky and conducting SEO maintenance is even more of a hassle. Even if you have followed all the expert tips and have your site looking and operating beautifully, you still may not be getting the results you are looking for. There is no perfect formula for SEO that’s why analytics and being able to understand your traffic are so essential. They help you to tweak your site so that it strikes that perfect balance. Be sure to check out some of these fantastic and free SEO report tools.
1. Google Analytics
This should be the foundation of them all. Google Analytics is powerful and free software that can help you understand so much about your website’s traffic, your bounce rates, click-through rates and just about everything else. Nowadays, you can also easily just add Google Analytics to be simply built-in to your website. You can also use a Google Analytics guide to help you get started!
2. Keyword Tool
Keywordtool.io is an incredible free resource. Keywords make up the backbone of a website’s traffic. They help optimize your pages, blog, and other content so that people can easily find you once they type in a certain word. The problem is that there is a limit to our creativity. You might have a pizza business in an upstate New York area so there are some obvious keyword choices there. However, this tool can help you pick up on some keywords that may have never crossed your mind. By using those unique keywords you will broaden your audience reach.
3. Google Webmaster
Regardless of your opinion, as a business owner, there is one company that in many ways own you and that is Google. As the world’s most popular search engine by a longshot, you want to be sure you are at the top of their rankings (a reason why many people use Google AdWords as well). The Webmaster tools have an array of features to make sure Google is properly “seeing you.” You can check if your site has been indexed and if any kind of errors is popping up. These are the errors that prevent your site from not only being seen by Google but people in your target market as well.
4. Moz Score
There are far too many tools from Moz to even name them all. From the local listings to their helpful blog posts, this is truly a website that you want to spend a few hours looking at. As with many of these sites, they sell products that will really help you improve your site’s SEO performance. Using this in the beginning stages of your platform will give you access to some of their free tools. Also, reading their expert advice is a fantastic first start!
Depending on who you are, this software may either be your best friend or worst enemy. Copyscape is a plagiarism detection software which you can use by simply pasting in the website you want to check for plagiarism. Google and other search engines reward unique, quality content. As a result, there is a duplicate content “penalty” which pushes your website back behind other listings.
The Right Steps
Figuring out the basics of SEO is no easy task. It’s almost like learning a foreign language, but once you get into that rhythm and using these free SEO report tools, you’ll see your web traffic skyrocket and more importantly your conversion rate soar. What more could you ask for?