4 Creative Marketing Ideas for Small Businesses

If you seek creative marketing ideas, small business owners will certainly benefit from reading this article. We invite you to read on and find out more, because if you don’t, you may be missing some of the best creative marketing ideas for a small business.

Effective marketing is just as important to the well-being of small businesses as it is to a Fortune 500 corporation. Marketing campaigns need to embrace creative concepts but do they do not have to be costly or elaborate. This article looks at some marketing ideas that can boost a targeted campaign from even the smallest business entity.


Tried and Trusted Creative Marketing Methodologies

Try to avoid the smoke and mirror routine when you sit down and plan a creative marketing ideas small business campaign. Let’s look at some of the cheapest and most effective ways of getting your message – and product or service – out to the people you want to reach. If you don’t know where you are heading to next, any road will get you there – ‘there’ being nowhere of course!



1. Social Media Makes a Potent Catchment Area

The marketing potential of the different social media platforms is both powerful and compelling and it gets bigger every day. Social media presents a wonderful opportunity to attract potential customers to your business. There are two basic rules for achieving success when using the likes of Facebook and Twitter:

  • First - you must have something people want or need (even the most innovative promotional ideas cannot help you if you without demand)
  • Second - you must focus on presenting your products or services seductively in your posts

It is quite okay to launch your marketing campaign on Facebook first but use expressive and kick-ass comments as you would use on your Twitter page. This will help gain interest and reaction from your target group. It is somewhat like fishing for a lovely trout using a sparkling lure.



2. Amplify Email Campaigns with a Special Offer or Newsletter Theme

Drafting and sending email newsletters to a carefully selected target group of potential buyers could prove another money-spinner. Use catch phrases like 'special discounts’ or 'all-new product'. Brush up on the legalities of email marketing campaigns insofar as it influences creative marketing for small business.

Here's the Trick:

Combining your email campaign with a valuable special offer will amplify your success. Start by making a list of offers that are so valuable to your potential customers that they won't be able to pass them by. What can you gift them that will solve their problems? Then choose from that list something that you can offer for free. Is it a guide or educational content? A research paper with a paywall (or sign up gate)? If you provide a service or offer a product, what sort of discount or special can you include?

It is possible to create a win-win situation in which potential customers:

  • Sign up for your mailing list
  • Walk away with a positive impression of your business
  • Complete purchse or voluntarily place themselves in a position close to purchasing


3. Use Infographics to Impart Your Message

Infographics offer the potential to reach your target audience as they inform them about your business in a concise and effective manner. The purpose of infographics in marketing is to utilize graphic visual representations of information, data or knowledge with the intention to present information quickly and clearly.

Infographics have evolved rapidly in recent years as a great tool for mass communication. Good infographics spread like wildfire, creating the opportunity for loads of social shares, comments, views, and links. Viewers feel drawn to infographics because humans process visual content faster than the written version.



4. Prizes and Contests Offer Great Reward

Everybody loves the chance to win something, so offering prizes and running contests are both great ways of grabbing attention and spreading the word about your small business or startup. It is like adding zest to your marketing campaign as people respond well to something different. Sponsoring a contest sends a clear message to your competition that you are on the road to success with your brand. Discuss your creative marketing ideas small business will want to respond to with your marketing agency.


Need help getting creative? Talk to a marketing expert.

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