Your website is vital to supporting your business in the modern era. It is meant to be a resource to your online customers 24 hours a day, seven days a week. But more than that, it also represents your brand.
Would your customers feel rejuvenated when they navigate through your well-organized and structured website? Or exhausted from the long queue and malfunctioning toolbars?
Would they feel weird as if they’ve stepped inside an outdated building covered in dust? Or cool because they’re going to be identified with a cutting-edge brand that everybody is raving about?
Your website is the spokesperson of your brand. It has the potential to attract or drive away your customers, so it’s essential that you build it right.
Leverage The Potential Of Your Online Presence
Have you ever stepped inside a place with popcorn ceilings, wood paneling, heavy curtains, and linoleum floors and felt like you were in a movie set back in the 80’s?
This can translate to your customers’ user experience once they’ve visited your website if looks and feels outdated. To avoid making your customers cringe and disengage, make sure your website looks modern and ready for the future.
How do you do that?
You do so by avoiding these common website mistakes that we’ve compiled. Use these as a guide to creating the best website that will deliver the real results for your business.
Common Website Design Mistakes To Avoid in 2019
1. Not Mobile Friendly
According to statistics, there are roughly 5 billion mobile phone users all over the world today. This does not include those who are using other mobile devices such as tablets and laptops.
As more and more people browse through sites on their mobile devices, your business has to comply with this trend. Your customers expect to be able to view your site and browse through your content with clarity and easy-to-navigate tools using their mobile devices.
If your site is not optimized for mobile devices, it will look cluttered and generally unpleasant to the disappointment of users. They will be likely to bounce away, within seconds of seeing the state of your site.
2. Unresponsive Design
The technical aspect of web design determines how responsive your site will be. While it’s complicated behind the scenes, it’s simple to the user. Your site either responds well, or it doesn’t.
Tackling the technical aspects of what a responsive design should be done according to Google’s recommended configuration. But in simple terms, this means your website should be designed to enable anyone have access to your website regardless of the mobile device they’re using.
3. Slow Load Time
This is self-explanatory. The digital world is all about fast response time and if your website takes a long time to load, in Jurassic minutes, your customers will lose patience and move on.
In fact, fast load time is correlated (around 2 seconds) with significantly lower bounce rates and longer session durations. The lower your load time, the better all your other metrics will be.
4. Nonexistent or Vague H1s and H2s
H1s and H2s are short for headers that act like the movie trailers for your content. H1 is the title and H2 is the subtitle, so to speak. They should be optimized to capture the attention of a reader who may just be skimming the page.
If your headers are missing or if don’t spark the interest of your users, then your potential customers will lose interest. Again, they’ll leave and move on.
5. Inaccessible Contact Information
A common mistake among website owners is not having their contact information on their websites that are easily accessible to their customers.
This can translate to a loss in sale right off the bat. It also decreases the level of trust and credibility your customers have for your business.
Place a “Contact” button in your navigation bar that leads to an informative contact page. Also, be sure to include your relevant contact information in the footer of your entire website for easy access.
5. Lack of a Compelling CTA
The main purpose of having a website is to entice your customers to take action in terms of subscribing to or purchasing your products.
Not having compelling Call-to-Action defeats the purpose of having a website if it doesn’t drive results. Make sure your CTAs are unique and specific. A generic CTA just don’t cut it in 2019.
5. Poorly Written Content
When your content irks the grammar police, that’s a red flag. Posting poorly written content with grammar mistakes, typos, and fluff on your site affects your credibility and increases your bounce rate. It also affects your ranking on search engines.
6. Overwhelming Design
Some web owners go overboard when it comes to color and fonts displayed on their web pages. If the aesthetics are bad, people will want to leave your site.
Instead, use a crisp layout with a minimal, consistent color scheme, and fonts. This will goes a long way. Remember, when it comes to visuals, less is usually more.
7. Missing Meta Data
Your meta data is important to rank higher on SERPs and attract more visitors to your website. It acts as your optimizer, as it describes your content and states the purpose of your web page.
Including the appropriate keywords in your meta data is essential to making sure your website appears on SERPs to only those looking for what your business has to offer.
If your keywords are weak or your description is unclear, your website will be lost in the maze of resources hiding in the dark, competing with other websites able to swim upwards and break to the surface so they become visible to billions of potential searchers.
CNG Digital Marketing Provides Professional Web Design Services
At CNG Digital Marketing, our creative digital marketing agency’s team of experts will help you create an appealing and optimized website. This will allow you to represent your brand well to your target market and drive the results that you need to succeed.
Talk to us today to learn more.