Why Color Schemes Are So Important for Your Website

If you have a business or product to promote, then you most likely (hopefully) have a website, but what do you know about web color schemes, and how much they affect your business performance?

We live in an age of color, right? From Snapchat filters to Instagram filters, color schemes not only matter, but seem to widely available. More so, our options are limitless. But how do these different colors and schemes play into the success of your website?

Don’t Scheme Your Web Color Schemes

When it comes to a website, what matters most? The IP address? The home page? How easy is the site to navigate? Okay, fine - you caught us! Honestly, all of these factors matter, and they’re all equally important. However, one quality of your website you should focus on as soon as possible is your site’s color scheme. For starters, it should correspond to your area of operations. If you are not aware of a certain “expected hue”, visit your competitors’ websites. You can learn a lot from them.

Specifically, before you even start to make or build your website (if you’re past this stage, no worries), you need to think about the theory behind color schemes. Depending on how well-versed you are in the wonderful world of technology, you may or may not be familiar with a color wheel. Composed of three different parts (primary colors, secondary colors, and tertiary colors) this tool will allow you to mix colors and various combinations.

But How Important is Color?

The human mind is all about color. Think about it. What attracts you to a painting or book cover. Even though we’re not supposed to judge a book by a cover, we do. It’s human nature, and it’s often hard (or next to impossible) to fight.

Colors are important in web design in the sense that they create ideas, expressions, and even emotions. There are even colors that hold a certain significance to us. Red frequently is used as a warning sign, or even to indicate love, while green means “go,” or is a sign of money and fortune. Furthermore, web color schemes can promote positivity, as well as negativity. Now, when someone stops by your website (hopefully to make a purchase, or at least an inquiry into your business), what kind of reaction do you want them to have? Which kind of action do you think will help make your business become more successful.

However, not only do you have to be aware of what colors you choose, you also need to consider what colors you mix together. The examples used above are red and green. Alone, these two shades make strong statements. Together, what statement does red and green make? That’s right: Christmas. Do you want visitors to think about the holidays when they get to your landing page?

The idea of color is powerful, and it can be used to get your website (i.e. your business or product) noticed. However, color can be used to help you, but it can just as easily hinder you. There are color trends to consider (while not letting them take control over your identity), there are cultural meanings to respect, depending on your audience.

Pick a Color, Any Color

We’ve said it before: We live in a colorful world. As such, color can (unfortunately) make or break your business. Whether you currently have a website up and running, or plan on building one, remember to consider your web color schemes. After all, you want to attract an audience, not distract them.

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