Bounce Rate Benchmark: 7 Tips to Lower your Bounce Rate

How is your website doing? Are there visitors hanging around on it or are they bouncing away from your page without even checking it out? Luckily for you, measuring this all out is really simple.

Your website's bounce rate benchmark refers to the percentage of customers who open up your web page and then leave immediately without checking anything out or clicking anywhere else on your web page, in other words, they are also known as single page visitors. 

The reason you might have single page visitors is either because they did not find what they were looking for or your website was not very user-friendly. A high bounce rate means that your page’s entrance is not at all relevant to what the visitors want, therefore they clicked out.  If there is no connection between a visitor’s need and your website then you won’t have any sales or leads, hence your website will have no commercial value at all.

Keep in mind bounce rate benchmark is very different from exit rate. Exit rate is when a person uses your services and then leaves your site. Both of these are very important in Google when it is ranking your sites.


What Is Bounce Rate Benchmark?

Every website and industry has different bounce rate. For example, retail sites have a bounce rate benchmark of 20-40%; and content sites have a bounce rate of 40-60%. A benchmark of 20% is very difficult to achieve and anything above 35% must be a concern for you. An excellent bounce rate would be considered anywhere from 25% to 40%. If your website has a benchmark bounce rate of 50% or over, then you should really start focusing on ways to reduce it. Using Google Analytics is important when measuring these numbers and can really help you focus on solutions to lower your bounce rate.  


How To Lower Your Bounce Rate

You may be wondering: "What's the best way to lower my bounce rate?" If you currently know you have a high bounce rate but are unsure of what to do, don't stress. Most of the time its a simple fix. It won't be overnight, but you can opt these strategies to reduce your bounce rate benchmark and get more people to your website.



1. Attract the right visitors with the right keyword

Most companies focus on getting to the top ranks and will end up using keywords irrelevant to their content. You may need to do some keyword research in order to figure out which ones will work for your business. These keywords bring a lot of traffic, but the visitors are not looking for the services they provide. So writing attractive meta-descriptions, using unique content, and the right keywords will attract the ideal visitors.

2. Create pages to satisfy visitors

This is also very important because if your web page does not hold the information or answers the query, your customer will bounce right away.

3. Speed up page load time

Load time plays a big role in your bounce rate. If your page takes forever to load why would users stick around? Use little media content and try using external links to open the media in other windows. Also, avoid ads and self-loading multimedia ads. Your web designer or developer should be able to assist you in the page speed optimization process. We suggest using testing tools like Pingdom, or GT Metrix.

4. Increase usability

Your web pages text must be readable, well-organized, and user-friendly. Try using bullet points, larger fonts, and headlines. Keep in mind that the navigation of your website must be easy as well.

5. Top notch quality content

The content you provide must be easy to read and understand. The message must be obvious and entertaining. Using headers, images, links will make your content look professional. Remember to use attention-grabbing subheadings and try to have error-free content. Also, updating your blog is always helpful. This will really help lower your bounce rate benchmark.

6. Pages must display call to action (CTA)

If your landing pages do not display CTA prominently, then visitors will have a hard time lurking around on your website.  Making your CTA engaging to readers will draw them in, while also reducing your page abandonment.


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