Ahrefs Vs. SEMrush: Which SEO Management Software Is Better in 2019?

Managing an online marketing campaign is hard work, but it can be made easier with the help of the various SEO management tools available.


Ahrefs and SEMrush are two of the most well-known and comprehensive SEO tools on the market. Either would be an excellent addition to your marketing campaign due to their extensive analysis tools.



Before you pick one, though, let's compare Ahrefs vs. SEMrush. 


An Overview of Ahrefs



Ahrefs is often referred to as backlink software, and while it’s true, this tool is great for backlink analysis, it offers so much more. This is easily one of the most robust tools you can use.


When you use Ahrefs, you will have access to a comprehensive dashboard that contains information on all your projects. The dashboard displays the following:

  • Ahrefs Rank
  • Domain Rating
  • URL Rating
  • Backlinks
  • Referring Domains
  • Organic Keywords
  • Targeted Keywords


This is just a snapshot of what Ahrefs provides users. Let’s look at some of the best tools Ahrefs has to offer.


Site Explorer


The Site Explorer tool is one of the most exciting aspects of Ahrefs. This tool gives in-depth information about a website’s backlink profile, organic traffic, and paid traffic. This is easily one of the best research options on the market.


You can use it to plug in your competitor’s URL to conduct competitor research or to analyze your own site. Ahrefs updates the information constantly, so you can monitor your competitors or your own site in real time.


Backlink Profile


The Backlink Profile feature is hard to beat. You can enter a URL and see a comprehensive backlink profile.


Check out the new, broken, lost, nofollow, and dofollow links. If you are building links (and you absolutely should be), expect to spend lots of time using this tool.


Organic Keywords


The Organic Keywords section is also a very powerful tool for marketers. The “Movement” button allows you to track organic keywords.


You can see the movement of your keywords, as well as any links you lost along the way.


Keyword rankings comprise an important aspect of an online marketing campaign, and this tool is very useful.


Competing Pages and Domains


You always need to know where you stand in comparison to your competitors and what needs to be done to get ahead. The Competitor Research tool makes that easy.


You can compare unique and common keywords with your competitors to see who is ranking better. This data can help you refocus your marketing efforts.


Content Gap


The Content Gap feature just might be the best that Ahrefs has to offer. It takes what used to be a very difficult, time-consuming process and simplifies it.


Ahrefs finds all the keywords your competitors are ranking for. Then, it removes the keywords you’re already ranking for from the list. You are left with all the keywords your competitors are ranking for that you aren’t.


Once you have the list in hand, you can get to work and begin trying to rank for those keywords. You can create blog posts for each of the words and move up in the search engines.


When comparing Ahrefs vs. SEMrush, many will point to this feature as a reason to get Ahrefs.


Keyword Explorer


Keyword research is a necessary but often time-consuming process. Ahrefs’ Keyword Explorer has a clean interface and easy-to-read results, taking the time and difficulty out of the process.


You can check the keyword difficulty and more when using this tool. You can even get results based on location.


Rank Tracker


The Rank Tracker is relatively new to Ahrefs, but it’s already a hit. You simply input a keyword into the tracker, and it will give you information regarding competitors, pages, metrics, and more.


You can basically learn everything you need to know about the keyword by using this tool.




Ahrefs offers a trial for $7, but once that ends, you’ll have to pick a plan. The Lite plan is $99, the Standard is $179, and the Advanced is $399. The Standard plan is the most popular.


An Overview of SEMrush


Before you can know who wins the battle of Ahrefs vs. SEMrush, you have to get acquainted with SEMrush. It allows you to track your content, social media, PPC, and SEO performance. You can also conduct competitive research on the site.


Check out some of SEMrush’s best features.


Competitive Analysis


SEMrush’s Competitive Analysis feature is easy to use and has all kinds of important information. You simply enter a competitor’s URL into the tool and then select the country you want SEMrush to pull data from.


Then, you will see organic and paid traffic information. You can find out where traffic is coming from and the keywords that generate the traffic.


seoThis tool lets you see which keywords your competitors prioritize when running both paid and organic campaigns.


This tool also lets you see what backlinks your competitors have gathered. You can see the page rank for each link to know how valuable it is.


Keyword Research


It wouldn’t be an SEO tool without offering keyword research, and SEMrush’s Keyword Research feature is incredibly valuable.


Use the tool to look at CPC and organic search volume, search trends, related keywords, ads, and more. You can look at an overview of the keywords or see the full report.


Site Audit


SEMrush’s Site Audit feature also stands out. You just need to enter your domain, and it will conduct an audit of your site.


You will get an overall site score, and it will show you errors, warnings, and notices. You just have to click on the issues to find out how to fix them. This provides a quick and easy way to clean up your website.


SEO Ideas


Just in case the site audit isn’t enough, SEMrush also offers an SEO Ideas feature. It breaks ideas down by technical SEO, user experience, content, strategy, semantic, and backlink.


The suggestions the site provides are simple to implement, so you can make significant changes without much work.


Social Media Tool


You can’t run a successful SEO campaign without having a strong social media presence. SEMrush’s Social Media tool will help you do just that.


The engagement report details the content that your competitors produce with the best engagement. This will give you insight into how to improve your campaign.




SEMrush offers a seven-day free trial. After the trial, people need to buy a subscription. Pro is $99.95, Guru is $199.95, and Business is $399.95.


Ahrefs Vs. SEMrush – Which SEO Management Software is the Best?



As you can see, Ahrefs and SEMrush are both excellent SEO management tools, so it can be difficult to choose one.


SEMrush is more user-friendly, so if you want to tackle your campaigns on your own, it is a good option. It is also the best tool for keywords.


On the other hand, Ahrefs is the older tool and has a longer crawl history. It is ideal for backlinks. It also offers additional features that make it an excellent comprehensive tool.


In reality, though, either tool will help you improve your SEO campaign.


Transform Your SEO Management With CNG's Help


Managing your SEO campaign on your own is time-consuming, and unless you are an SEO expert, you will have trouble getting the results you want.


Fortunately, CNG Digital Marketing is here to help. As a premier San Diego SEO Company, CNG has a proven track record working with both Ahrefs and SEMrush. We can also work with other valuable SEO tools to take your SEO campaign to the next level.


Talk with an SEO Specialist 

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