Why hire a digital marketing agency?
You hit a wall.
Sales are stagnating, lead generation isn’t generating much of anything, and frustrations are boiling over.
You ask yourself, “Is now the time to hire a digital marketing agency?”
As a business owner, how do you determine if investing in a team of digital marketing experts is right for you? How do you know if you're taking full advantage of all that your website, social media, and search engine presence has to offer?
The truth is, you could be missing out on a tremendous opportunity for growth. Here are five clear signs that it's time to hire a digital marketing agency:
Your Website Is NOT your Main Lead-Generator
Your company has a beautiful website, maybe even one that you paid excellent money for, but you're not getting the number of visitors or conversions you needed to justify the costs.
Unfortunately, that's more common than you think. An aesthetically pleasing site doesn't do much good if people don't know how to find it.
How do you let people know where you are? That's where online marketing comes in.
There are lots of tactics available, and hiring a digital marketing agency will help you find the right strategy to bring in the right leads.
A common strategy utilizes for website optimization incorporates:
- Hard-hitting, engaging web copy
- Keyword optimization
- Creating a clean and seamless user experience
- White-hat link building
- Mobile Optimization
- Educating and strategically influencing customers to take the desired action
You Can't Reach Your Target Audience
You know that the perfect demographic for your product is using the Internet every day, but you're not sure where they are.
Many of them will only use Facebook on their tablet, while others will communicate in online message boards and comment sections. The truth is that it often takes exhaustive research to figure out where people are spending most of their time online.
Effective social media marketing requires a lot of time and creative resources. A digital marketing agency will have access to valuable resources and can tailor a marketing strategy to reach users on a wide range of platforms effectively.
You're Ready to Grow, but Need a Little Help
Whether you're launching a new type of procedure, expanding into new geographic areas, or aiming towards an ambitious new sales goal, you could always use a little help to grow your business.
When you work with a digital marketing agency, they will bring expertise in SEO, PPC, and other forms of local and global marketing that have proven track records.
While you and your staff work hard to meet your production goals, the agency will do everything they can to ensure there is a solid customer base. Their great ideas and expertise will keep your potential customers paying attention, nurturing them until they are ready to make a purchase.
You're Short on Marketing Resources
You have a bit of a budget to expand your marketing efforts, but not enough to hire a full-time person or team.
A digital marketing agency can fit within this cost niche perfectly. Many agencies are willing to provide valuable services for limited budgets on month by month basis.
For example, if you want to launch a short-term campaign to increase your social media presence, hiring an agency can cost-effectively leverage their staff to create content on Twitter, Facebook, Pinterest, and other platforms.
If you tried to do this on your own, you might end up spending a lot more time and money without getting the same excellent results.
You Just Can’t Seem to Educate Your Audience
If your company offers a particularly innovative product or service, the chances are that ignorance is one of your most significant obstacles to success.
Your potential customers need to learn how your business can benefit their lives before they ever make a purchase. The best way to accomplish this goal is with lots of quality content.
As an experienced San Diego SEO company will have access to skilled writers, editors, photographers, artists, and other creative professionals who can help you create content that effectively communicates valuable information about you're product or service.
Once your audience feels comfortable with exactly what your business does, they'll be much more likely to convert.
It's important to think of hiring a digital marketing agency as an essential investment that's just as important as property and staffing. The return on investment will speak for itself; every dollar you spend with an experienced and proven agency will come back several folds.
In this modern age, many people won't even think about doing business with a company unless they have a robust online presence. A digital marketing agency will ensure your company has a professional and attractive stature.
Ready to make a change?